System Bolaget

As some of you will already know from the title - I am in Sweden. For those of you thinking my typos have just got a little out of control - the System Bolaget are the state run liquor stores in Sweden. Yes, that's right folks, the Swedish state firmly controls the distribution of hard liquor. You cannot buy booze to take away from anywhere else. And they close early on a Saturday afternoon. In fact there are few things more frightening than the across town dash to the nearest System Bolaget - not quite sure if you'll make it. Last time I made such a dash I ended up in a line with other desperate, middle class people who could see the time ticking and weren't sure we were going to even get into the shop on time.
Once in, there's more desperation. The nicer, central city shops don't look that different to a bottle store anywhere else on the planet - except there's no advertising. Just informative signs telling you "red wine", "white wine"...And there's lots of people with big shopping baskets knowing this is the last chance before Monday morning to stock up.
The sight of other reasonably well-dressed middle aged people trying to estimate whether they need one, two or five bottles of red to get through the rest of the weekend is a little ... sobering.
And that's the nice, modern stores. In the outer suburbs you will still be confronted with locked cabinets displaying the goods and the need to front up to the counter to ask the sales assistant to go into the back room for you. Brown paper bags and shameful look as you leave are optional.
Of course you can still stock up on alcoholic beverages at your local supermarket - so long as they are under 3.5% . But the principle remains. The state controls anything stronger and you don't get to buy it after 3pm Saturday.
What's it all about you ask?
Revenue is certainly part of the answer. But I think the bigger answer is ideological. Swedish Social Democracy made peace with the ruling class. It even let the King stay on - he's allowed to chair a committee or two and have some palaces. Part of the price of that peace is massive social control and subtle "policing". And the key way this is done is through the friendly face of paternalism. System Bolaget are just one of the more obvious forms of paternalism. The "Nordic model" for sex work is another.
Having to go to a special shop to buy the hard stuff (in my case two half bottles of French wine) is more than just a charming piece of Swedish oddness -in fact it's not charming at all. There's something deeply creepy about that level of state interference in your life.